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Diploma in Principles of Direct, Database and Digital Marketing
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Diploma in Principles of Direct, Database and Digital Marketing

Diploma in Principles of Direct, Database and Digital Marketing

Course Structure

  Code :    DPDDD
Topics:

PART 1 : INTRODUCING DIRECT AND DIGITAL MARKETING
  • What is Direct and Digital Marketing?
  • The Database
PART 2 : USING DIRECT MARKETING TO ANALYSE THE MARKETING SITUATION
  • The Customer Database : Analysis and Applications
  • Using External Databases in Direct Marketing
PART 3 : SETTING OBJECTIVES AND STRATEGIES WITH IN DIRECT MARKETING
  • Direct Marketing Objectives and Strategies
  • The Strategic Influences on Direct and Digital Marketing
  • Relationship Marketing and CRM
  • Digital Marketing and the Internet
  • Social Media
PART 4 : DIRECT MARKETING IMPLEMENTATION AND CONTROL
  • Offers and Incentives in Direct Marketing
  • Direct Marketing Media
  • Acquisition Media
  • Creative Practice and Consumer Behaviour in Direct Marketing
  • Testing, Budgeting and Research in Direct Marketing
  • Legal Impacts on Direct, Database and Digital Marketing

Eligibility

Pre-Requisites Duration
12th or equivalent. 3 Months

Fees

ISBM Course Fees
For Indian Students
With Book :  15,900 INR
For Foreign Students
With Book :  1100 USD
ISBM
Examination :    Online : 3 Hrs
Home : 10 Days
Centre Based : 3 Hrs ( Per Paper)
Note: Tax rates as applicable.

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