Certificate in SEO

The Certificate in SEO (Search Engine Optimization) is a program offered by ISBM Institute that provides individuals with the knowledge and skills needed to optimize websites and content for search engines. This program is designed for professionals who want to enhance their understanding of SEO and learn how to improve website rankings and visibility in search engine results pages. The program covers topics such as keyword research, on-page optimization, off-page optimization, technical SEO, and analytics. Upon completion of the program, individuals will have the skills needed to develop and implement effective SEO strategies that drive organic traffic to websites. This certificate program is a great way for individuals to enhance their career prospects and stay up-to-date with the latest SEO technologies and practices.

Level

Certificate

Pre-Requisites

Bachelor's degree

Duration

12 Months

Platform

Our platform is designed to provide a seamless and interactive learning experience. Here’s what you can expect:
Learning Management System (LMS) :
Interactive Learning Environment
Our LMS offers an intuitive interface where you can access all your course materials, participate in discussions, and track your progress.
Comprehensive Course Materials
Access Video Lectures, Reading Materials, Quizzes, and Assignments all in one place.
24/7 Accessibility
Learn at your own pace, anytime, anywhere. Our platform is available 24/7 to fit your schedule.
Progress Tracking
Monitor your learning progress with detailed analytics and reports. Keep track of your achievements and milestones.
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Certificate in SEO

    Syllabus

    • SEO basics
    • On page & technical SEO
    • Keyword Research for SEO
    • Link Building for SEO: Scaling Your Backlink Strategy

Projects

Learn through real-life industry projects sponsored by top companies across industries
Hands-On Projects: Apply What You Learn
We believe in learning by doing. That’s why each of our programs includes hands-on projects that allow you to apply your knowledge in real-world scenarios. Here’s how our project-based learning works :
Choose Your Topic:
  • Select a Relevant Topic: Each student has the opportunity to choose a project topic that aligns with their interests and career goals. This ensures that the project is meaningful and beneficial to your professional development.
  • Guidance and Support: Don’t worry if you’re unsure about which topic to choose. Our instructors and support team are here to help you select a topic that is both relevant and challenging.
Project Work:
  • Real-World Application: Work on real-world projects that require you to apply the concepts and skills you’ve learned throughout the course. This hands-on experience is invaluable in preparing you for your career.
  • Collaborative Learning: Some projects may involve collaboration with fellow students, fostering teamwork and communication skills.
  • Instructor Feedback: Receive constructive feedback from instructors to improve your work and ensure you are on the right track.
  • Showcase Your Work: Upon completion, you’ll have a comprehensive project that you can showcase in your portfolio to potential employers.
Embark on a journey of practical learning and take your skills to the next level with our project-based approach !!

Learning Outcomes

Achieve targeted learning outcomes with courses designed to build essential skills and knowledge.
Understand the principles of search engine optimization (SEO) and its importance for websites.
Learn about keyword research, on-page and off-page optimization strategies.
Develop skills in technical SEO, including site architecture and page speed optimization.
Gain proficiency in using SEO tools like Google Analytics, SEMrush, and Ahrefs.
Learn about link-building strategies and content optimization for higher search rankings.
Understand local SEO and its application for businesses targeting specific geographic areas.
Learn how to track and report SEO performance metrics.
Gain knowledge in mobile SEO, voice search, and future SEO trends.
Develop skills in writing SEO-friendly content and metadata optimization.
Learn about SEO strategies for e-commerce platforms and blogs.
Learning Outcomes

Career Opportunities

Gain key expertise for diverse career opportunities across multiple sectors.
SEO Specialist
Digital Marketing Consultant
Content Marketer
Search Marketing Manager
SEO Analyst
PPC Specialist
SEO Strategist
Technical SEO Consultant
E-commerce SEO Specialist
SEO Account Manager
Learning Outcomes

Industry Application

Develop in-demand skills with courses tailored for industry-specific success.
E-commerce (SEO to drive online sales)
Marketing agencies (managing SEO campaigns for clients)
Media and publishing (increasing website traffic through SEO)
Technology companies (SEO for B2B lead generation)
Healthcare (local SEO for medical practices)
Education (SEO for educational platforms and courses)
Real estate (property listings optimization)
Hospitality (SEO for hotel and travel bookings)
Fashion and retail (SEO for product pages)
Non-profits (SEO for awareness campaigns)
Learning Outcomes

Admission Process

There are 3 simple steps in the Admission Process which is detailed below:
Step-1
Application and Document Submission
Fill the application form and submit/post it to any ISBM centre. Include attested photocopies of mark sheets, two latest photographs, and work experience certificate(s).
Step-2
Fees Payment
Payment can be made in Cash, cheque/Demand Draft, Credit Card, Online Bank Transfer.
Step-3
Confirmation and Enrollment
After document submission and fee payment, your application will be processed.

Frequently Asked Questions

Eligibility varies by course. Generally, for diploma programs, you need to have completed 10+2 (high school), while postgraduate programs may require a bachelor’s degree.

Visit ISBM’s official website and navigate to the course you’re interested in. There, you’ll find details on the application process.

ISBM provides comprehensive study materials, including textbooks, e-books, and online resources. These materials cover the syllabus and help you prepare for exams.

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the management. The topics that are going to be covered in the initial online program are Marketing Management, Business Communication, Accounting & Finance, Decision Sciences, Business Economics, OB, HR Legal, Sales & Distribution, Business Strategy, Supply Chain Management.

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