Diploma in Marketing and Sales

Marketing is an important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service. The meaning of marketing is different in the traditional sense and modern sense. Sales are the pivotal activities undertaken to sell goods or services to individual consumers and independent businesses. This process encompasses a variety of crucial steps aimed at engaging potential buyers, fostering relationships, providing tailored solutions to meet their needs, and ultimately closing deals to generate revenue for the company.

Level

Diploma

Pre-Requisites

10th

Duration

9 Months

Platform

Our platform is designed to provide a seamless and interactive learning experience. Here’s what you can expect:
Learning Management System (LMS) :
Interactive Learning Environment
Our LMS offers an intuitive interface where you can access all your course materials, participate in discussions, and track your progress.
Comprehensive Course Materials
Access Video Lectures, Reading Materials, Quizzes, and Assignments all in one place.
24/7 Accessibility
Learn at your own pace, anytime, anywhere. Our platform is available 24/7 to fit your schedule.
Progress Tracking
Monitor your learning progress with detailed analytics and reports. Keep track of your achievements and milestones.
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Diploma in Marketing and Sales

    Syllabus

    • Basic Functions, Characteristics, and Roles in the Market
    • Consumer Behaviour and Buying Trends of the Market
    • Strategic Marketing – Development and Management
    • Brand Management

Projects

Learn through real-life industry projects sponsored by top companies across industries

Hands-On Projects: Apply What You Learn

We believe in learning by doing. That’s why each of our programs includes hands-on projects that allow you to apply your knowledge in real-world scenarios. Here’s how our project-based learning works.

Choose Your Topic :

Select a Relevant Topic : Each student has the opportunity to choose a project topic that aligns with their interests and career goals. This ensures that the project is meaningful and beneficial to your professional development.

Guidance and Support : Don’t worry if you’re unsure about which topic to choose. Our instructors and support team are here to help you select a topic that is both relevant and challenging.

Project Work

Real-World Application

Work on real-world projects that require you to apply the concepts and skills you’ve learned throughout the course. This hands-on experience is invaluable in preparing you for your career.

Collaborative Learning

Some projects may involve collaboration with fellow students, fostering teamwork and communication skills.

Instructor Feedback

Receive constructive feedback from instructors to improve your work and ensure you are on the right track.

Showcase Your Work

Upon completion, you’ll have a comprehensive project that you can showcase in your portfolio to potential employers.

Learning Outcomes

Achieve targeted learning outcomes with courses designed to build essential skills and knowledge.
Understand the principles of marketing, sales, and customer relationship management.
Develop skills in market research, product positioning, and segmentation.
Learn effective sales techniques and strategies for lead generation.
Gain proficiency in digital marketing tools and platforms.
Learn how to create and execute integrated marketing campaigns.
Master the use of analytics tools to measure marketing and sales performance.
Develop negotiation and closing skills for sales success.
Understand global marketing trends and strategies.
Learn the role of customer experience in driving sales growth.
Develop knowledge in pricing strategies and product lifecycle management.
Learning Outcomes

Career Opportunities

Gain key expertise for diverse career opportunities across multiple sectors.
Marketing Manager
Sales Manager
Brand Manager
Digital Marketing Specialist
Product Marketing Manager
Account Executive
Business Development Manager
Customer Relationship Manager
Sales Analyst
Territory Manager
Learning Outcomes

Industry Application

Develop in-demand skills with courses tailored for industry-specific success.
Retail: Driving in-store and online sales through marketing initiatives.
E-commerce: Using digital strategies to boost product sales.
Technology: Developing marketing campaigns for new product launches.
Healthcare: Promoting healthcare services and products.
Finance: Engaging customers through digital marketing and CRM tools.
Hospitality: Promoting services and generating leads for hotel bookings.
Telecommunications: Driving service sales through marketing strategies.
Education: Increasing enrollment through marketing and lead generation.
Automotive: Promoting car models and after-sales services.
Non-Profit Organizations: Using marketing to boost donations and support.
Learning Outcomes

Admission Process

There are 6 simple steps in the Admission Process which is detailed below:

STEP - 01

Application

STEP - 02

Fee Payment

STEP - 03

Confirmation of Enrolment

STEP - 04

Getting LMS Access

STEP - 05

Examination

STEP - 06

Certification

Frequently Asked Questions

ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

ISBM is dedicated to supporting online learners with resources like academic advisors,, online Learning Management System (LMS) for accessing study materials, submitting assignments.

Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers.

Exams are typically conducted online.

ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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