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Media & Advertising Management
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Media & Advertising Management

Equip yourself with knowledge of various business functions that play a role in the success of healthcare organizations and hospitals.

CURRICULUM

  • SEMESTER I
    • Principles of Management
    • Financial Accounting
    • Human Resource Management
    • Marketing Principles
    • Managerial Economics
    • Organizational Behavior
  • SEMESTER II
    • Strategic Management
    • Cost Accounting
    • Innovation Management
    • Elements of Communication and Networking Skills
    • Legal Aspects of Business
    • Project “We Like”
  • SEMESTER III
    • Marketing Research
    • Advertising & Sales Promotion
    • Rural Marketing
    • Internet Marketing
    • Advertising A/c planning
  • SEMESTER IV
    • Product : Brand Management
    • Social media marketing
    • Media Planning & Buying
    • PR and Corporation communication
    • Project Work
 

Applications

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I certify that all information provided in this application proforma is complete and accurate. I agree to familiarize myself with all the rules and regulations of the program set forth by ISBM and abide by them. I would uplift the standards and respect the principles of ISBM as an organization of higher learning.

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