Post Graduate Program in Brand Management

A Post Graduate in Brand Management provides an in-depth understanding of the interface between marketing and brand management. It’s a high-demand specialty where students learn to strategically manage brands, create customer value, increase name recognition, and build brand loyalty in local and global markets. The program covers brand identity design, customer experience management, brand performance analysis, and communication strategies.

Level

Post Graduate

Pre-Requisites

Bachelor's degree

Duration

2 Years

Platform

Our platform is designed to provide a seamless and interactive learning experience. Here’s what you can expect:
Learning Management System (LMS) :
Interactive Learning Environment
Our LMS offers an intuitive interface where you can access all your course materials, participate in discussions, and track your progress.
Comprehensive Course Materials
Access Video Lectures, Reading Materials, Quizzes, and Assignments all in one place.
24/7 Accessibility
Learn at your own pace, anytime, anywhere. Our platform is available 24/7 to fit your schedule.
Progress Tracking
Monitor your learning progress with detailed analytics and reports. Keep track of your achievements and milestones.
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Post Graduate Program in Brand Management

    Syllabus

    • Introduction to Brand and Brand Building
    • Brand Image and Brand Personality Element
    • Brand Identity and Brand Positioning
    • Brand Loyalty, Brand Equity and Brand Value

Projects

Learn through real-life industry projects sponsored by top companies across industries
Hands-On Projects: Apply What You Learn
We believe in learning by doing. That’s why each of our programs includes hands-on projects that allow you to apply your knowledge in real-world scenarios. Here’s how our project-based learning works :
Choose Your Topic:
  • Select a Relevant Topic: Each student has the opportunity to choose a project topic that aligns with their interests and career goals. This ensures that the project is meaningful and beneficial to your professional development.
  • Guidance and Support: Don’t worry if you’re unsure about which topic to choose. Our instructors and support team are here to help you select a topic that is both relevant and challenging.
Project Work:
  • Real-World Application: Work on real-world projects that require you to apply the concepts and skills you’ve learned throughout the course. This hands-on experience is invaluable in preparing you for your career.
  • Collaborative Learning: Some projects may involve collaboration with fellow students, fostering teamwork and communication skills.
  • Instructor Feedback: Receive constructive feedback from instructors to improve your work and ensure you are on the right track.
  • Showcase Your Work: Upon completion, you’ll have a comprehensive project that you can showcase in your portfolio to potential employers.
Embark on a journey of practical learning and take your skills to the next level with our project-based approach !!

Learning Outcomes

Achieve targeted learning outcomes with courses designed to build essential skills and knowledge.
Expertise in brand development, management, and equity building.
Understanding of consumer behavior, market segmentation, and targeting.
Skills in brand positioning, identity creation, and differentiation.
Mastery of marketing communications and advertising strategies.
Proficiency in brand performance measurement and analytics.
Knowledge of digital branding and social media marketing.
Ability to create and manage brand strategies for global markets.
Expertise in product and portfolio management.
Skills in brand storytelling, content creation, and customer engagement.
Ability to lead cross-functional teams to execute branding campaigns.
Learning Outcomes

Career Opportunities

Gain key expertise for diverse career opportunities across multiple sectors.
Brand Manager.
Marketing Manager.
Product Manager.
Advertising Specialist.
Social Media Strategist.
Brand Consultant.
Digital Marketing Specialist.
Creative Director.
Market Research Analyst.
PR Manager.
Learning Outcomes

Industry Application

Develop in-demand skills with courses tailored for industry-specific success.
Consumer Goods (Procter & Gamble, Unilever).
Fashion (Nike, Adidas).
Technology (Apple, Samsung).
Automotive (Tesla, BMW).
FMCG (Coca-Cola, Pepsi).
E-commerce (Amazon, eBay).
Hospitality (Marriott, Hilton).
Food and Beverage (Nestlé, Kraft Heinz).
Media & Entertainment (Disney, Netflix).
Luxury Goods (Louis Vuitton, Chanel).
Learning Outcomes

Admission Process

There are 3 simple steps in the Admission Process which is detailed below:
Step-1
Application and Document Submission
Fill the application form and submit/post it to any ISBM centre. Include attested photocopies of mark sheets, two latest photographs, and work experience certificate(s).
Step-2
Fees Payment
Payment can be made in Cash, cheque/Demand Draft, Credit Card, Online Bank Transfer.
Step-3
Confirmation and Enrollment
After document submission and fee payment, your application will be processed.

Frequently Asked Questions

Eligibility varies by course. Generally, for diploma programs, you need to have completed 10+2 (high school), while postgraduate programs may require a bachelor’s degree.

Visit ISBM’s official website and navigate to the course you’re interested in. There, you’ll find details on the application process.

ISBM provides comprehensive study materials, including textbooks, e-books, and online resources. These materials cover the syllabus and help you prepare for exams.

The programme will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of the management. The topics that are going to be covered in the initial online program are Marketing Management, Business Communication, Accounting & Finance, Decision Sciences, Business Economics, OB, HR Legal, Sales & Distribution, Business Strategy, Supply Chain Management.

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