"This book is an attempt to discuss the role of business communication in running modern business, and will be a very usefull source for all, particularly MBA students.
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In today’s digital space customers are more connected, more informed, and more empowered to engage on their terms than ever before. Organizations need to reinvent their role in customer’s digital world, create memorable engaging experiences and use modern digital marketing platforms to scale and respond quickly to lead the marketplace. The businesses that win customers in the digital space will be the businesses of tomorrow.
Introduction of Digital Marketing with correct communication skills, set to be known as the future of Marketing, will help your organization rapidly grow in the current marketing playing field. A better understanding of your existing as well as potential customers in this digitally connected space will also assist the organization to be better informed, prepared and leverage the knowledge to face the future competition.
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