Certificate in Digital Marketing

Course Overview

The Certificate in Digital Marketing is a program offered by ISBM Institute that provides individuals with the knowledge and skills needed to effectively market products and services using digital channels. This program is designed for professionals w

Course information for - 2021

  • Duration 12th
  • Eligibility 4-6 Months
  • Level Certificate
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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

    Syllabus

    • Fundamentals of Marketing
    • Digital Marketing Channels & Metrics
    • Designing and Building a Web Presence
    • Remarketing
    • Social Media Marketing (SMM)
    • Search Engine Optimization
    • Search Engine Marketing (SEM)
    • Display Advertising
    • Content Marketing
    • Integrated Digital Marketing Strategy
    • Web Analytics
    • Advanced Digital Marketing using Gen AI
    • How to Be a Freelancer
Educational Goals

Empowering students with knowledge, skills, and values for a successful future.

Our educational goals focus on fostering critical thinking, innovation, and lifelong learning. We aim to equip students with the skills and confidence needed to excel in their careers and personal growth.

  • Understand the fundamentals of digital marketing and its role in business growth.
  • Learn about search engine optimization (SEO) and search engine marketing (SEM).
  • Develop skills in social media marketing and content marketing.
  • Gain proficiency in using digital advertising platforms (Google Ads, Facebook Ads).
  • Learn about email marketing, automation, and customer relationship management (CRM).
  • Understand how to use web analytics tools (Google Analytics) for campaign performance measurement.
  • Learn about influencer marketing and affiliate marketing strategies.
  • Gain knowledge in digital marketing trends and emerging technologies (AI, chatbots).
  • Develop skills in content creation, copywriting, and storytelling for digital platforms.
  • Learn about the role of data-driven decision-making in digital marketing strategies.
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Professional Paths

Guiding students toward successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Digital Marketing Manager
  • Social Media Manager
  • SEO/SEM Specialist
  • Content Marketing Strategist
  • PPC Campaign Manager
  • Email Marketing Specialist
  • Analytics and Insights Analyst
  • E-commerce Marketing Specialist
  • Affiliate Marketing Manager
  • Digital Media Buyer

    • Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    STEP - 02

    Fee Payment

    STEP - 03

    Confirmation of Enrolment

    STEP - 04

    Getting LMS Access

    STEP - 05

    Examination

    STEP - 06

    Certification

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors,, online Learning Management System (LMS) for accessing study materials, submitting assignments.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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