Postgraduate Program in Advertising and Media

Course Overview

The Postgraduate Program in Advertising and Media is designed to develop creative, strategic, and analytical professionals equipped for the fast-evolving communication landscape.

The program blends advertising fundamentals, media planning, digital communication, branding strategy, and consumer psychology to build strong communication expertise.

The curriculum offers a comprehensive understanding of campaign creation, content strategy, media buying, brand positioning, and digital engagement. It builds practical skills that are immediately relevant in advertising agencies, media houses, corporate marketing teams, and digital platforms.

This program is ideal for graduates seeking careers in advertising, brand communication, digital media, and strategic marketing roles.

Course information

  • Duration
    Regular Duration: 24 Months Fast-track Duration: 12 Months
  • Eligibility
    Graduate or Equivalent
  • Level
    Post Graduate

Program Highlights

Comprehensive Advertising Strategy

Develop strong foundations in advertising planning and execution.

Traditional & Digital Media Exposure

Learn to work across print, television, radio, and digital platforms.

Campaign Development

Hands-on learning through real-world case studies and campaign creation.

Brand Communication Focus

Understand positioning, messaging, and brand storytelling techniques.

Industry-Aligned Curriculum

Designed according to modern marketing and communication practices.

Flexible Learning

Structured for both fresh graduates and working professionals.

Why choose the Postgraduate Program in Advertising and Media ?

  • about
    Integrated Learning Approach

    Master advertising and media strategies used by leading brands.

  • about
    Practical Skill Development

    Build expertise in campaign planning, branding, and digital engagement.

  • about
    Career-Oriented Program

    Enhance employability in agencies, media firms, and corporate marketing teams.

  • about
    Growing Industry Demand

    Stay relevant in the expanding digital and communication ecosystem.

  • about
    Flexible Structure

    Balance career growth with continued education.

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Career Opportunities

Guiding students towards a successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Advertising Executive
  • Media Planner / Media Strategist
  • Brand Executive / Brand Manager
  • Digital Marketing and Content Specialist

Admission Requirements

To ensure the highest quality of our academic community, we maintain these standards

Academic Qualification

Applicants must meet the minimum academic qualifications specified for their chosen program.

Learning Commitment

We seek students who show dedication to academic growth and a passion for knowledge.

Complete Application Form

All sections of the application must be completed with accurate academic and professional information

Admission Process

There are 6 simple steps in the Admission Process which is detailed below:

STEP - 01

Application

Start your journey by filling out the online application form with your personal, academic, and course details.

STEP - 02

Fee Payment

Once your application is submitted, proceed to make the course fee payment through the available payment modes (online banking, UPI, debit/credit card, etc.). A confirmation of payment will be shared upon successful transaction.

STEP - 03

Confirmation of Enrollment

After payment verification, you will receive an official confirmation of your Enrollment via email or SMS.

STEP - 04

Getting LMS Access

Upon confirmation, login credentials for the Learning Management System (LMS) will be shared. You can now access all learning materials, assignments, and resources at your convenience.

Frequently Asked Questions

ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

Exams are typically conducted online.

ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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