Diploma in Marketing and Sales

Course Overview

Marketing is an important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service. The meaning of marketing is different in the traditional sense and modern sense. Sales are the pivotal activities undertaken to sell goods or services to individual consumers and independent businesses. This process encompasses a variety of crucial steps aimed at engaging potential buyers, fostering relationships, providing tailored solutions to meet their needs, and ultimately closing deals to generate revenue for the company.

Course information

  • Duration
    Regular Duration: 9 Months Fast-track Duration: 6 Months
  • Eligibility
    10+2 or Equivalent
  • Level
    Diploma
Curriculum
Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

  • Marketing Management
  • Strategic Sales Management
  • Consumer Behaviour
  • Advertising & Sales Promotion
Educational Goals

Empowering students with knowledge, skills, and values for a successful future.

Our educational goals focus on fostering critical thinking, innovation, and lifelong learning. We aim to equip students with the skills and confidence needed to excel in their careers and personal growth.

  • Understand the principles of marketing, sales, and customer relationship management.
  • Develop skills in market research, product positioning, and segmentation.
  • Learn effective sales techniques and strategies for lead generation.
  • Gain proficiency in digital marketing tools and platforms.
  • Learn how to create and execute integrated marketing campaigns.
  • Master the use of analytics tools to measure marketing and sales performance.
  • Develop negotiation and closing skills for sales success.
  • Understand global marketing trends and strategies.
  • Learn the role of customer experience in driving sales growth.
  • Develop knowledge in pricing strategies and product lifecycle management.
Educational Goals
Professional Paths
Professional Paths

Guiding students toward successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Marketing Manager
  • Sales Manager
  • Brand Manager
  • Digital Marketing Specialist
  • Product Marketing Manager
  • Account Executive
  • Business Development Manager
  • Customer Relationship Manager
  • Sales Analyst
  • Territory Manager

    • Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    STEP - 02

    Fee Payment

    STEP - 03

    Confirmation of Enrolment

    STEP - 04

    Getting LMS Access

    STEP - 05

    Examination

    STEP - 06

    Certification

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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