Graduate Program in Brand Management

Course Overview

Brand management is a part of marketing that focuses on the value of products or brand in the market over a period of time. Effective brand management helps in building a loyal customer base and positive associations.Brand management is responsible fo

Course information for - 2021

  • Duration 33 Months
  • Eligibility 12th/Diploma
  • Level Graduate
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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

    Syllabus

    • Introduction to Brands and Customers
    • Brand Identity, Brand Personality
    • Brand Positioning and Repositioning
    • Brand Communication, Brand Knowledge: Awareness & Image
    • Luxury Brand Management
    • Global Branding
    • Digital Branding ? Concept Introduction
    • Brand Hierarchies and Portfolios

    Project & Viva

Educational Goals

Empowering students with knowledge, skills, and values for a successful future.

Our educational goals focus on fostering critical thinking, innovation, and lifelong learning. We aim to equip students with the skills and confidence needed to excel in their careers and personal growth.

  • Understand the principles of brand management and brand equity.
  • Develop skills in brand strategy, positioning, and differentiation.
  • Learn about consumer behavior and market research techniques.
  • Gain expertise in creating and maintaining brand identity and communication.
  • Develop skills in brand promotion, advertising, and public relations.
  • Understand digital marketing and social media?s role in brand management.
  • Learn about brand analytics and measurement tools.
  • Understand the role of brand management in product development and innovation.
  • Learn about global branding strategies and managing international brands.
  • Understand brand sustainability and corporate social responsibility (CSR).
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Professional Paths

Guiding students toward successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Advertising Manager
  • Market Research Analyst
  • Public Relations Manager
  • Digital Marketing Specialist
  • Consumer Insights Analyst
  • Communication Strategist
  • Social Media Manager

    • Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    STEP - 02

    Fee Payment

    STEP - 03

    Confirmation of Enrolment

    STEP - 04

    Getting LMS Access

    STEP - 05

    Examination

    STEP - 06

    Certification

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors,, online Learning Management System (LMS) for accessing study materials, submitting assignments.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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