Post Graduate Program in Marketing and Sales

Course Overview

A Post Graduate Program in Marketing and Sales Management from ISBM Institute is a prestigious professional certification that offers students in-depth knowledge and expertise in the field of Sales and Marketing. This program is designed for individua

Course information for - 2021

  • Duration 20 Months
  • Eligibility Graduate
  • Level Post Graduate
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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

    Syllabus

    • Customer Relationship management
    • Strategic Marketing
    • Market Research and Information System
    • Customer-Based Business Strategies
    • Advertising and sales promotion management
    • Neuroscience and Consumer Behavior
    • International Marketing
    • Retail Management

    Project & Viva

Educational Goals

Empowering students with knowledge, skills, and values for a successful future.

Our educational goals focus on fostering critical thinking, innovation, and lifelong learning. We aim to equip students with the skills and confidence needed to excel in their careers and personal growth.

  • In-depth understanding of marketing principles and sales strategies.
  • Ability to develop and implement comprehensive marketing plans.
  • Mastery of consumer behavior analysis and market segmentation.
  • Skills in digital marketing, content creation, and social media management.
  • Expertise in sales forecasting, pricing strategies, and revenue management.
  • Knowledge of branding, product positioning, and promotion techniques.
  • Ability to lead and manage marketing campaigns and sales teams.
  • Strong proficiency in customer relationship management (CRM).
  • Understanding of international marketing and global business trends.
  • Hands-on experience in conducting market research and data analysis.
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Professional Paths

Guiding students toward successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Marketing Manager.
  • Sales Manager.
  • Digital Marketing Specialist.
  • Brand Manager.
  • Market Research Analyst.
  • Business Development Executive.
  • Product Manager.
  • Advertising and Promotions Manager.
  • Social Media Strategist.
  • Customer Relationship Manager.

    • Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    STEP - 02

    Fee Payment

    STEP - 03

    Confirmation of Enrolment

    STEP - 04

    Getting LMS Access

    STEP - 05

    Examination

    STEP - 06

    Certification

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors,, online Learning Management System (LMS) for accessing study materials, submitting assignments.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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