Post Graduate Program in Marketing and Sales

Course Overview

The Post Graduate Program in Marketing and Sales offered by ISBM is a comprehensive and industry-aligned program designed to develop high-impact marketing leaders and strategic sales professionals. This program equips learners with in-depth knowledge of market research, consumer behavior, branding, digital marketing, and advanced sales techniques.

Through a blend of theoretical frameworks and real-world case studies, students gain a 360-degree perspective on how to create, deliver, and capture value in a competitive marketplace. The curriculum is carefully curated to address modern marketing and sales challenges across B2B and B2C environments, while emphasizing data-driven decision-making, customer relationship management, and multi-channel engagement strategies.

Whether you're aiming for a career in brand management, strategic sales, business development, or digital marketing leadership, this program empowers you with actionable insights, practical tools, and industry-recognized expertise to drive business growth.



Course information

  • Duration
    Regular Duration: 22 Months Fast-track Duration: 11 Months
  • Eligibility
    Graduation or Equivalent
  • Level
    Post Graduate
  • Fees
    65900 INR + (GST) / 2500 USD

Program Highlights

Comprehensive Curriculum

Covers strategic marketing, consumer behavior, digital and international marketing, brand management, sales promotion and forecasting

Practical Application

Project-based learning in market research, brand campaigns, and sales strategy

Career-Ready Outcomes

Designed to prepare learners for roles in marketing, brand, digital marketing, and sales management

Delivery Mode

100% Online | Flexible, Self-Paced

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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

Sem 1
  • Essentials of Management
  • Quantitative Methods
  • Business Communication
  • Corporate Law
  • Business Ethics
Sem 2
  • Strategic Management
  • Marketing Management
  • Consumer Behaviour
  • Strategic Sales Management
  • Marketing of Services
  • International Marketing Management & Research
  • Digital Marketing
  • Brand Management
  • Advertising and Sales Promotion
  • Project

Why choose the Post Graduate Program in Marketing and Sales ?

  • about
    Master Advanced Marketing and Consumer Strategy

    Develop a deep understanding of marketing strategy, brand positioning, and evolving consumer behavior.

  • about
    Specialize in Digital and Integrated Marketing

    se forecasting, sales analytics, and promotional planning to optimize marketing performance.

  • about
    Learn to Lead B2B and B2C Sales Teams

    Gain skills to manage sales teams, build distribution channels, and scale business development.

  • about
    Designed for Working Professionals

    Benefit from a flexible, online-first format with practical, project-based learning tailored to your career growth.

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Career Opportunities

Guiding students towards a successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Marketing Manager.
  • Sales Manager.
  • Digital Marketing Executive.
  • Brand Manager.
  • Market Research Analyst.
  • Business Development Manager.
  • Product Marketing Specialist.
  • Advertising Executive.
  • Territory Sales Manager
  • Key Account Manager
  • Admission Requirements

    To ensure the highest quality of our academic community, we maintain these standards

    Academic Qualification

    Applicants must meet the minimum academic qualifications specified for their chosen program.

    Learning Commitment

    We seek students who show dedication to academic growth and a passion for knowledge.

    Complete Application Form

    All sections of the application must be completed with accurate academic and professional information

    Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    Start your journey by filling out the online application form with your personal, academic, and course details.

    STEP - 02

    Fee Payment

    Once your application is submitted, proceed to make the course fee payment through the available payment modes (online banking, UPI, debit/credit card, etc.). A confirmation of payment will be shared upon successful transaction.

    STEP - 03

    Confirmation of Enrollment

    After payment verification, you will receive an official confirmation of your Enrollment via email or SMS.

    STEP - 04

    Getting LMS Access

    Upon confirmation, login credentials for the Learning Management System (LMS) will be shared. You can now access all learning materials, assignments, and resources at your convenience.

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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