Professional in Marketing Management

Course Overview

The Professional in Marketing Management program is a comprehensive certification designed to equip learners with strategic marketing knowledge and practical tools to thrive in today’s competitive marketplace. It bridges traditional principles with modern approaches such as digital marketing, consumer behavior analytics, and strategic branding.

This program takes a deep dive into market research, sales management, institutional retail, and campaign performance, enabling participants to create data-driven marketing strategies that align with business goals. Whether you're aspiring to enter the marketing field or upskilling for leadership roles, this course prepares you to deliver results across digital, B2B, and consumer-driven markets.

With real-world applications, marketing case studies, and expert faculty, learners gain the confidence and capabilities to execute high-impact campaigns, understand market trends, and drive customer engagement.

Course information

  • Duration
    Regular Duration: 22 Months Fast-track Duration: 11 Months
  • Eligibility
    Graduate/Diplom a holder with experience
  • Level
    Professional Courses
  • Fees
    41900 INR + (GST) / 1500 USD

Program Highlights

Complete Marketing Skillset

Master the full spectrum of marketing—from strategic planning to digital execution.

Consumer-Centric Learning

Learn how to decode consumer behavior, needs, and preferences to build targeted campaigns.

Digital Marketing Integration

Understand SEO, PPC, social media, and email marketing as essential tools in today’s ecosystem.

Sales & Channel Management Focus

Get equipped with skills in retail marketing, institutional sales, and CRM strategies.

Strategic Marketing Approach

Explore advanced techniques to position brands, measure ROI, and compete in global markets.

Hands-On Projects & Campaign Design

Apply your knowledge through practical simulations and campaign planning exercises.

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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

    • Marketing
    • Business Environment
    • Sales Management
    • Strategic Marketing
    • Consumer Behaviour
    • Institutional Sales
    • Retail Business Environment
    • Project

Why choose the Professional in Marketing Management ?

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    Industry-Aligned Curriculum

    Designed in collaboration with marketing professionals and aligned with market demands.

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    Career-Ready in Less Than a Year

    Gain job-ready skills in a short time without compromising your current work-life balance.

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    Ideal for Entrepreneurs & Professionals

    Whether building a brand or scaling a business, this program sharpens your competitive edge.

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    Boost Your Marketing & Sales Profile

    Open doors to diverse sectors like FMCG, retail, IT, BFSI, and digital agencies.

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    Practical, Not Just Theoretical

    Learn through market case studies, consumer data, and real-world marketing tools.

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Career Opportunities

Guiding students towards a successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Marketing Manager
  • Digital Marketing Specialist
  • Brand Strategist
  • Sales and Business Development Manager
  • Retail Marketing Executive
  • Market Research Analyst
  • Campaign Planner
  • E-commerce Marketing Manager
  • Admission Requirements

    To ensure the highest quality of our academic community, we maintain these standards

    Academic Qualification

    Applicants must meet the minimum academic qualifications specified for their chosen program.

    Learning Commitment

    We seek students who show dedication to academic growth and a passion for knowledge.

    Complete Application Form

    All sections of the application must be completed with accurate academic and professional information

    Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    Start your journey by filling out the online application form with your personal, academic, and course details.

    STEP - 02

    Fee Payment

    Once your application is submitted, proceed to make the course fee payment through the available payment modes (online banking, UPI, debit/credit card, etc.). A confirmation of payment will be shared upon successful transaction.

    STEP - 03

    Confirmation of Enrollment

    After payment verification, you will receive an official confirmation of your Enrollment via email or SMS.

    STEP - 04

    Getting LMS Access

    Upon confirmation, login credentials for the Learning Management System (LMS) will be shared. You can now access all learning materials, assignments, and resources at your convenience.

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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