Post Graduate Program in Brand Management

Course Overview

The Post Graduate Program in Brand Management is tailored for marketing professionals, entrepreneurs, and creative strategists who aspire to build, grow, and manage impactful brands in a competitive global market. As brand perception increasingly influences customer loyalty and business success, this program equips learners with the tools and insights to craft strong, purpose-driven brands.

Combining the fundamentals of brand strategy, consumer psychology, and integrated marketing communication, the curriculum emphasizes real-world applications, helping participants master the art of storytelling, positioning, and brand equity management.

Learners engage in live projects, case studies, and industry simulations to analyze brand challenges, develop campaign strategies, and measure brand performance across platforms.

Ideal for careers in brand management, marketing strategy, advertising, product marketing, and corporate communications, this program is a gateway to high-impact roles in FMCG, retail, tech, luxury, media, and lifestyle industries.



Course information

  • Duration
    Regular Duration: 22 Months Fast-track Duration: 9 Months
  • Eligibility
    Graduation or Equivalent
  • Level
    Post Graduate
  • Fees
    65900 INR + (GST) / 3000 USD

Program Highlights

Brand-Focused Curriculum

Blends theory and real-time marketing practices

Project-Based Learning:

Apply your skills to a practical brand project

Delivery Mode

100% Online | Learn at Your Own Pace

Affordable Fee Structure

Accessible, career-driven education

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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

Sem 1
  • Marketing Management
  • Product Management
  • Brand Management
  • E-Business
  • Communication Management
  • Marketing Research
Sem 2
  • Consumer Behaviour
  • Advertising and Sales Promotion
  • Brand Communication, Brand Knowledge: Awareness & Image
  • Brand Positioning and Repositioning
  • Brand Identity, Brand Personality
  • Project

     

Why choose the Post Graduate Program in Brand Management ?

  • about
    Master the Art of Brand Building & Repositioning

    Learn how to create, grow, and adapt brands for lasting market impact.

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    Align Marketing with Brand Identity

    Connect consumer behavior insights with effective brand and marketing strategies.

  • about
    Explore Digital & Integrated Branding

    Gain skills in digital branding, communication planning, and promotional campaigns.

  • about
    Step into Creative & Strategic Roles

    Prepare for careers in brand consulting, advertising, and marketing management.

  • about
    Flexible Learning for Working Professionals

    Pursue the program online while continuing your job or business commitments.

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Career Opportunities

Guiding students towards a successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Brand Manager.
  • Advertising Executive
  • Marketing Strategist.
  • Product Manager
  • Brand Consultant
  • Market Research Analyst
  • Digital Marketing Manager.
  • Creative Director
  • Campaign Manager
  • Customer Experience Manager.
  • Admission Requirements

    To ensure the highest quality of our academic community, we maintain these standards

    Academic Qualification

    Applicants must meet the minimum academic qualifications specified for their chosen program.

    Learning Commitment

    We seek students who show dedication to academic growth and a passion for knowledge.

    Complete Application Form

    All sections of the application must be completed with accurate academic and professional information

    Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    Start your journey by filling out the online application form with your personal, academic, and course details.

    STEP - 02

    Fee Payment

    Once your application is submitted, proceed to make the course fee payment through the available payment modes (online banking, UPI, debit/credit card, etc.). A confirmation of payment will be shared upon successful transaction.

    STEP - 03

    Confirmation of Enrollment

    After payment verification, you will receive an official confirmation of your Enrollment via email or SMS.

    STEP - 04

    Getting LMS Access

    Upon confirmation, login credentials for the Learning Management System (LMS) will be shared. You can now access all learning materials, assignments, and resources at your convenience.

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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