Post Graduate Program in Brand Management

Course Overview

A Post Graduate in Brand Management provides an in-depth understanding of the interface between marketing and brand management. It?s a high-demand specialty where students learn to strategically manage brands, create customer value, increase name reco

Course information for - 2021

  • Duration 20 Months
  • Eligibility Graduate
  • Level Post Graduate
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Curriculum

A well-structured curriculum designed for comprehensive learning and skill development.

Our curriculum is thoughtfully designed to provide a balanced mix of theoretical knowledge and practical skills, ensuring holistic learning and career readiness.

    Syllabus

    • Introduction to Brand and Brand Building
    • Brand Image and Brand Personality Element
    • Brand Identity and Brand Positioning
    • Brand Loyalty, Brand Equity and Brand Value
    • Brand Licensing
    • Brand Metrics
    • Brand Repositioning, Revitalisation, and Rebranding
    • Co-branding Digital Branding

    Project & Viva

Educational Goals

Empowering students with knowledge, skills, and values for a successful future.

Our educational goals focus on fostering critical thinking, innovation, and lifelong learning. We aim to equip students with the skills and confidence needed to excel in their careers and personal growth.

  • Expertise in brand development, management, and equity building.
  • Understanding of consumer behavior, market segmentation, and targeting.
  • Skills in brand positioning, identity creation, and differentiation.
  • Mastery of marketing communications and advertising strategies.
  • Proficiency in brand performance measurement and analytics.
  • Knowledge of digital branding and social media marketing.
  • Ability to create and manage brand strategies for global markets.
  • Expertise in product and portfolio management.
  • Skills in brand storytelling, content creation, and customer engagement.
  • Ability to lead cross-functional teams to execute branding campaigns.
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Professional Paths

Guiding students toward successful and fulfilling career opportunities.

Our Professional Paths section helps students explore diverse career options, equipping them with the necessary skills and knowledge. We provide guidance to ensure a smooth transition from education to the professional world.

  • Brand Manager.
  • Marketing Manager.
  • Product Manager.
  • Advertising Specialist.
  • Social Media Strategist.
  • Brand Consultant.
  • Digital Marketing Specialist.
  • Creative Director.
  • Market Research Analyst.
  • PR Manager.

    • Admission Process

    There are 6 simple steps in the Admission Process which is detailed below:

    STEP - 01

    Application

    STEP - 02

    Fee Payment

    STEP - 03

    Confirmation of Enrolment

    STEP - 04

    Getting LMS Access

    STEP - 05

    Examination

    STEP - 06

    Certification

    Frequently Asked Questions

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards.

    ISBM is dedicated to supporting online learners with resources like academic advisors,, online Learning Management System (LMS) for accessing study materials, submitting assignments.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers.

    Exams are typically conducted online.

    ISBM provides flexible study options, including online and distance learning programs. These options enable students to learn at their convenience, making them ideal for working professionals and those with other commitments.

    Yes, ISBM’s courses are widely recognized and developed to align with industry standards. For specific program accreditations and recognitions, check the course details or contact ISBM’s admissions office.

    Yes, ISBM offers installment-based payment options to make education more affordable. You can view installment plans on the course page or reach out to admissions for detailed payment options.

    ISBM is dedicated to supporting online learners with resources like academic advisors, a student support team, and an online Learning Management System (LMS) for accessing study materials, submitting assignments, and engaging with instructors.

    Yes, ISBM provides placement assistance, career counseling, and access to a network of potential employers. Students also benefit from skill development workshops to enhance their career prospects.

    Yes, ISBM welcomes international students to apply. Courses are accessible online, and dedicated support is available to address any unique requirements international students may have.

    Yes, ISBM has a strong alumni network that provides valuable connections and networking opportunities. Alumni participate in webinars, mentorship programs, and events to support and guide current students.

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